How we do it.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.Within the arsenal of Marketing and Web Design solutions, EyeTrope pairs these solutions with our Media Solutions. Please read through the explanations below of the services we can do for you: : Information Architecture, Marketing Deployment, Project Management, Content Strategy, Email Marketing, Web Development, Social Media, and eCommerce strategies. Diaper backward spells repaid. Think about it.
- Marshall McLuhan
Information Architecture
When you find yourself tracing your finger to eye for direction on a hiking trail, a map, subway diagram or any fluid intuitive informational diagramatic compass bearing - you rely on the instincts of human nature to get to where you need to go. I want to go from here to there. I am a sight seer, a tourist of data.Translating this experience, this is what is known as Information architecture (IA), which is the science behind building directional websites that work. These informational dynamic data driven blueprints guides us to gather and organize information for fluid direction. By identifying the hierarchy of information up front (what's most important, important, and so on), it can be presented in a clear and intuitive way. In the end, this means a website should get you to the quickest route to the information, while showing them enjoyable sights on the way.
Marketing Deployment
So, you have a fantastic logo, slogan, brand, website and company personality - what's next? We help you create and deliver the right message for your target market at the right place and the right time. Our marketing deployment services work in line with your time and budget, while deploying top-quality marketing materials and activities. EyeTrope can help you increase demand for your products by effectively delivering your unique message through multiple media channels. Collateral production, online + Interactive deployment ranges from Catalogs, flyers, brochures, and printed material; Print advertising, editorial, and direct mailing; E-marketing and e-mail campaigns (see below); Technical posters and presentations; and Trade-show booth and displaysProject Management
Things can be daunting, when you have 28 pins juggled in the air, and you are asked if you can juggle those pins for the next 2 years, or maybe 3 months. Distraction. We understand that all projects need completion. Period. We offer scope-specific project management services to help you accomplish your stated web/print/application project objectives. We can work as a sideline collaborator or principle representative to ensure that the key issues of cost, time, quality and above all, client satisfaction, can be realized.Content Strategy
To reverently draw from Rachel Lovinger's article, "Content Strategy: The Philosophy of Data," described the goal of content strategy as using "words and data to create unambiguous content that supports meaningful, interactive experiences." Well, outside an academic snobby term for such, we'd refer to this technical phenomenon as "yea, as a seasoned professional - We totally dig this" Yea, one has to be a digital curator. The purpose of content strategy has also been described as achieving business goals by maximizing the impact of content. We do this well. We can be trite and reference pedestrian and serious, "approaches a business’s content as a medium that needs to be strategically selected and placed to engage the audience, convey a message, and inspire action." Nah, it's more effective to ask a client what they wish to say as opposed to have them agree to a message they are bullied into thinking will sell things because it looks "cool". Be true to yourself. The message will be equal.
Email Marketing
Create custom graphical Email messages + Manage bulk email send-outs to your customers and clientele. We offer selective approved email marketing campaigns, respective of non-SPAM annoyance. These services dovetail efforts within social media portal marketing efforts (see below).Web Development
This is the part of this website for us to humbly smirk and nervously wince while we list an ongoing list of technical web development program languages, skillset and expertise. So here you go:
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The caveat to the above is that we can and will collaborate and/or assist in any programmatic endeavor. Please use our quote page to contact us about any specific inquiries.
Social Media
Facebook, Digg, Twitter, RSS feeds, Google+, LinkedIn, blah blah blah (by the time we post this, all teenage daughters will think it's uncool, and told you already). Social Media: We all use them, enjoy them, hate them, however ambivalently rely on them. BUT, we also know that because of this continued social media trend, it gives exposure for a combination of niche marketing and relevance networking derivatives. This is still the digital 'wild-wild-west' of digital mining. I Digg your Facebook that you Tweet me because your Google+ said recommended that we subscribe to how cool you are. One click = gazillions of potential exposure. It is the framework which changes with each new technology and not just the picture within the frame. Every business needs a Social Media presence and relevance for any marketing identity 'personality'. We can create custom Social Marketing marketing strategies for this purpose.
eCommerce
So ya say, "Yes, I have a great logo, personality, branding image and website - what is next?" An extensive online presence is only one thing - to be able to SELL or bring products to the customers is another. We can incorporate your presence, personality, branding and message wrapped around an online user-friendly shopping enclave. Secure, expandable, trackable with inventory and dynamic customer messaging/advert controls. Oh shucks, you read all this and did not find what you really wanted to do. That's cool - you can do this here.